The exploration of branding across many different brands has allowed for the opportunity to implement various solutions across many different identities.
BRANDING
To create an impactful and easy to implement solution for Hand2Paw we wanted to focus on solving the issue of a divergent audience. There are people who cared about the human aspect and people who cared about the animal aspect of the organization. The goal of this solution was to help the audience understand why the intersectionality of the Hand2Paw mission was important.
To do this we wanted to help create coherent and consistent messaging around what we called their “Three Cs”. We wanted to show how each of their programs upheld values of community, connection, and compassion, regardless of whether or not it was related to humans or animals and that those were the underlying values that tied it all together.
⎈ Philadelphia Pennsylvania, USA